Leadership - Ms.Medicine
Founder & Chief Executive Officer

Dr. Lisa Larkin is a board-certified internist practicing internal medicine and women’s health since 1991. She is the Founder and CEO of Ms. Medicine, LLC, a national membership organization for women’s health clinicians and a concierge women’s health primary care network. She is also owner and President of Lisa Larkin, MD, and Associates, an independent, multispecialty practice offering direct primary care (DPC), concierge primary care and women’s healthcare in Cincinnati, Ohio. 

Dr. Larkin is a 1988 AOA graduate of Yale University School of Medicine, and she completed her Internal Medicine residency at the University of Chicago in 1991. She is Fellow of the American College of Physicians, is certified as a menopause clinician by the North American Menopause Society (NAMS) and is a Fellow of and serves on the Board of Directors of the International Society for the Study of Women’s Sexual Health (ISSWSH). As of September 2018, she will also join the Board of Trustees of the North American Menopause Society (NAMS).

Over the span of her career, Dr. Larkin has spent more than 15 years in both academics and private practice which affords her a unique perspective about healthcare delivery and opportunities to raise the standard of care. She spent the first ten years of her career as academic faculty in the Internal Medicine Department at the University of Cincinnati College of Medicine, where she cultivated her niche in midlife women’s health. In 2002, Dr. Larkin left UC and opened her own internal medicine and women’s health practice which, over 10 years, she grew into a multispecialty women’s health practice employing six other physicians, including four primary care providers and two gynecologists. In 2012, Dr. Larkin sold her practice and returned to UC faculty in the Department of Obstetrics and Gynecology, specifically to design, build and serve as Director of the UC Health Women’s Center, the region’s first comprehensive, primary care-based medical home for women. In May 2013, Dr. Larkin successfully opened the UC Health Women’s Center, a 26,000-sq. ft. center, where she served as Director until June 2016.

Dr. Larkin resigned her position and returned to private practice in 2016 with renewed enthusiasm and commitment to providing outstanding personalized primary care and women’s healthcare to her patients and to advancing women’s healthcare in areas of unmet medical need. With this vision, she reopened her primary care and women’s health practice as a direct primary care (DPC) practice, offering patients affordable, accessible personalized medicine. 

A breast cancer survivor herself, Dr. Larkin’s passion is women’s health, particularly menopause management, female sexual health, cancer survivorship, breast cancer risk assessment and prevention, and women and cardiovascular disease..

A devoted clinician educator, Dr. Larkin is well-published and lectures frequently at physician CME programs and educational events on women’s health topics. Named one of Cincinnati’s “Top Docs” every year since 1991 (by Cincinnati Magazine), she is recognized by her peers, patients, members of the community, and the media as an exceptional provider, advocate, educator and innovator.

Known as an entrepreneur and health care “disrupter,” Dr. Larkin is the Founder and CEO of two women’s health-focused business initiatives designed to improve the care of women. In addition to Ms. Medicine, LLC, she founded MyBreastRiskIQ, LLC, a digital women’s health start-up whose mission is to educate and inform women about their individual breast cancer risk and breast cancer prevention strategies.

Dr. Larkin is passionate about her friends and family. She enjoys time with her husband, Dr. Arthur Pancioli, and their blended family of 6 children. Together, they enjoy active travel, including mountain climbing, hiking, tennis and skiing.

Chief Operating Officer

Levi Furr serves as the Ms.Medicine Chief Operating Officer. In this role, Furr oversees the growth and curation of the Ms.Medicine Experience for our patients, providers, and partners.

With a decade of healthcare experience, including program and operations management, consulting, and business strategy development; Furr brings a holistic approach to solutioning and development. Today, he works across our practices, business partners, and teams to ensure that our network is equipped with quality solutions and a vision for the future.

Most recently, Furr oversaw practice operations for a multi-facility oncology, private, practice in the greater NYC region. Prior to that role, Furr was the Business Strategy Manager for Unlimited Systems, a GE National Channel Partner in Oncology, where he focused on practice success and development. During his tenure with Unlimited Systems he oversaw technology implementations and consulting engagements at over 150 private oncology practices. Through these roles, he gained a unique perspective on the future of healthcare delivery and how technology plays an important role in facilitating that future.

Furr is a graduate from Xavier University with a degree in Political Science and International Relations and was a Fredin Fellow with the University of Grenoble, France. Today, he resides with his family in Cincinnati, Ohio and enjoys spending his time traveling the world.

Chief Financial Officer

As Chief Financial Officer for Ms.Medicine, Ryan Watson provides financial and strategic expertise to our growing start-up.

Watson is an experienced founder and finance leader for creative agencies and venture-funded startups. He’s currently a partner at Upsourced Accounting, a tech-enabled practice, serving as an outsourced CFO for a variety of growth stage clients. 

Formerly, Ryan served as COO and CFO of Ahalogy, a venture funded influencer marketing company, which exited to Quotient Technology, Inc (NYSE: QUOT) in June 2018. 

Prior to Ahalogy, Ryan served as CEO of Sqrl – a SaaS tool, incubated out of Upsourced Accounting, that automated document collection for accounting firms. Sqrl received an Entrepreneur of the Year EDGE Award from Ernst & Young and ‘Outstanding Emerging Innovation’ honors from the Cincinnati Business Courier. 

Before Upsourced, Ryan began his career as a CPA within the audit practice of Deloitte & Touche.

Director, Provider Recruiting

Amy Albert is a seasoned healthcare and marketing executive with a passion for women’s health. As the Director, Business Development, Amy is dedicated to helping the company grow its provider network while providing exceptional care for women and their families. Amy has experience supporting health systems to engage and activate women consumers and improve care coordination with providers through positions with Relevate Health Group and Lehigh Valley Health Network. Amy has worked in international health in Thailand, Burma and Liberia with UNFPA, the Ministry of Health and several health NGOs specializing in women’s health and behavior change communication.  Amy has a BA from UNC Chapel Hill, and a MS from the Harvard School of Public Health.