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Since the beginning of time, women have accepted—and providers too, that healthcare is pretty much the same care across the board for both men and women. This is the farthest from the truth. Women aren’t just “small men.” Their needs are unique, sometimes complex and definitely different than those of men.
Women’s healthcare matters. Why? Because research shows that while women are caretakers of their families’ needs, their personal healthcare needs often go unmet in today’s traditional primary care practice setting. Demands on primary care doctors and insurance priorities only allow patients an average of seven minutes of face-to-face time with their doctor—barely enough time to address immediate health concerns. Unfortunately, these brief, problem-focused visits are a barrier to whole-person, preventive and comprehensive care. We created Ms.Medicine to serve these critical needs.
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