Women’s health issues are often ignored in today’s primary care setting

Research shows that while women are caretakers of their families’ needs, their own personal healthcare needs often go unmet. And in today’s traditional primary care practice settings where patients have an average of only 7 minutes face-to-face with their doctor, only immediate health concerns can be addressed. Unfortunately, these brief, problem-focused visits are a barrier to comprehensive, whole-person, preventative care. In addition, more complex, time-intensive women’s-specific issues, such as menopause, sexual health, breast cancer risk assessment, cardiovascular risk assessment, bone health, genetics and nutrition, are often neglected.


Ms.Medicine is an innovative health care organization whose mission is to raise the standard of care of women’s health and address the unmet medical needs of women. Our vision is to become a national organization of specialty trained, women’s health experts setting the standard for exceptional, evidence-based women’s health care.

As a concierge internal medicine practice model for women, Ms.Medicine offers comprehensive, longitudinal, evidence-based primary care as well as women’s-specific specialty care. Ms.Medicine offers both full-spectrum primary care (including urgent care, longitudinal care and preventative care,) as well as specialty women’s health services, (including menopause management, sexual health, cancer survivorship, genetics, gynecology, pelvic floor physical therapy and nutrition.)

The difference in the Ms. Medicine model is four-fold:


In medicine, the physician relationship matters. As Francis Peabody said in 1927, and as holds true today, “the significance of the intimate personal relationship between physician and patient cannot be too strongly emphasized, for in an extraordinarily large number of cases both diagnosis and treatment are directly dependent on it.” In order to provide exceptional care, the physician/patient relationship must be a priority.

The Ms.Medicine model places a priority on the relationship between provider and patient. As a concierge practice, Ms.Medicine maintains a limited patient panel, allowing patients unlimited, 24/7 access to their provider. Fewer patients mean Ms.Medicine providers have the time and ability to get to know their patients completely and to understand the complexity of their medical conditions, as well as their family, social and personal histories. In addition, Ms.Medicine providers have adequate time to manage patients’ urgent needs and address prevention approaches. (Ms.Medicine practices opt out of third-party health insurance and Medicare.)


Ms.Medicine practices are led by outstanding specialty women’s health-trained primary care providers who understand and can care for the special and complex health care needs of women. Ms.Medicine providers are board certified in either internal medicine or family medicine, and have additional training in women’s health, such as:

  • Women’s health fellowship-trained, or
  • Certified as a NCMP (National Certified Menopause Practitioner certified by the North American Menopause Society), or
  • Certified as Fellow (IF) by the International Society for the Study of Women’s Sexual Health (ISSWSH)
  • Have been practicing women’s health primary care for more than five years.

In addition, our practices are held to the highest standards and practice evidence-based medicine following clinical guidelines of national women’s health organizations. Ms.Medicine practices are distinct from and different than anti-aging, aesthetic, and cash/compounding hormone center practices. With such education and experience, our providers offer exceptional primary care as well as specialty women’s health care for our member patients.


Studies show that enhanced access to primary care providers can decrease the cost of health care through fewer urgent care and ER visits. For patients with high deductible plans, avoiding the ER results in tremendous cost-savings. Other studies show that concierge medicine, with an enhanced focus on prevention, can translate into improved long-term health and wellness. Financial planners of high net worth individuals are now encouraging their clients to join a concierge medicine practice, as dollars spent on membership offer a high financial return through potential longer lifespan and future savings on health care expenditures. In addition, Ms.Medicine can offer patients greatly reduced costs for some prescription medications, lab work, diagnostic testing and other services.


The traditional primary care model leaves no time for last-minute appointments or innovative technologies. Ms.Medicine patients are guaranteed 24/7 access, same-day appointments, patient navigation, and overall, exceptional patient service. Patients have email and cell phone access to their provider, plus access to other convenient technologies, such as telehealth appointments.

For Patients

Cincinnati-based women’s health internist Lisa Larkin, MD, FACP, NCMP, IF, is pleased to offer Ms.Medicine—an expert, evidence-based, concierge medicine option developed specifically to meet the needs of women. Dr. Larkin limits her patient base to 300 women to ensure that she is available and able to provide the highest level of care and service to all patients.

  • All-inclusive primary care and women’s health care provided by Dr. Larkin for one annual fee (in-office diagnostics, IV fluids and wellness services are an additional fee)
  • Longer visits with Dr. Larkin which allow her to provide better care! 30-minute follow-up visits and 60-minute physicals.
  • Enhanced access to Dr. Larkin, meaning:
  • Guaranteed same-day urgent visits with Dr. Larkin
  • 24/7 access to Dr. Larkin via phone, cell and email (except 4 weeks a year when a covering provider is available)
  • Telemedicine and home visits when appropriate
  • Women’s-specific healthcare provided by Dr. Larkin, in specific areas, including:
    • Contraception
    • Menopause/perimenopause consultation and management
    • Breast cancer risk assessment, understanding your individual risk of developing breast cancer in your lifetime and what to do based on your personal risk score
    • Sexual health consultation and treatment
    • Cardiovascular health assessment
    • Weight-management
    • Bone health
    • Cancer Survivorship
    • Development of a wellness plan
    • Comprehensive genetic health/genetic cancer consultation with a clinical geneticist
    • Nutrition consultation
    • Access to deeply discounted prescription medication, diagnostic testing/lab work and other office services
    • Comprehensive NaviMed(SM) services (personal care coordination services)
    • Enhanced customer service: We understand your time is valuable and customer service is a priority. We guarantee: Minimal time in the waiting room, on-time appointments and that our practice phone is answered by a live person who is familiar with you.

Learn more about Ms.Medicine at Lisa Larkin, MD, & Associates by calling 513.760.5511.

For Providers

For providers, Ms.Medicine is an organization committed to raising the standard of health care for women, especially in areas of unmet medical need. The Ms.Medicine organization will set the standard for exceptional, evidence-based women’s health care.

Providers can affiliate with Ms.Medicine in two distinct ways:

Provider Member: Ms.Medicine will serve as a national membership organization comprised of women’s health clinicians practicing evidence-based women’s health care across the country. Provider Members have access to the Ms.Medicine Expert Network, a multi-specialty network of women’s health experts in various disciplines to support and educate members. Additionally, as the Ms.Medicine brand becomes synonymous with exceptional, evidence-based care for women, the Ms.Medicine membership organization becomes a vehicle for networking among members, as well as with external companies (such as pharmaceutical and consumer product companies,) and its members benefit from their affiliation with the Ms.Medicine brand (Starting January 2019).

Concierge Practice Providers: Independent providers specializing in women’s health can apply to become a Ms.Medicine affiliated practice, utilizing the proven Ms.Medicine business model as a concierge primary care practice. The Ms.Medicine network of concierge providers will become the premiere concierge primary care organization for women, leading the way to advance and improve evidence-based women’s health care. Ms.Medicine Practice Providers are not only branded as Ms.Medicine practices (receiving marketing and operational support) but also are supported by the Ms.Medicine Expert Network. (Coming in 2019).

Interested in learning more? Complete the form below and we’ll be in touch.

Lisa Larkin


Dr. Lisa Larkin is a board-certified internist practicing internal medicine and women’s health since 1991. She is the Founder and CEO of Ms.Medicine, LLC, a national membership organization for women’s health clinicians and a concierge women’s health primary care network. She is also owner and President of Lisa Larkin, MD, and Associates, an independent, multispecialty practice offering direct primary care (DPC), concierge primary care and women’s health care in Cincinnati, Ohio. In addition, she serves as Director of Women’s Corporate Health for TriHealth, and she is the Founder and Executive Director of the Cincinnati Sexual Health Consortium, a non-profit designed to improve the sexual health and wellness of individuals in the Greater Cincinnati region through improved clinician collaboration and community outreach.

Dr. Larkin is a 1988 AOA graduate of Yale University School of Medicine, and she completed her Internal Medicine residency at the University of Chicago in 1991. She is Fellow of the American College of Physicians, is certified as a menopause clinician by the North American Menopause Society (NAMS) and is a Fellow of and serves on the Board of Directors of the International Society for the Study of Women’s Sexual Health (ISSWSH). As of October 2018, she will also join the Board of Trustees of the North American Menopause Society (NAMS).

More about Dr. Larkin

Contact Us

For other inquiries please contact Keri Rickenbaugh, Chief Operating Officer, Ms.Medicine.