In a world where medical care often feels rushed and impersonal, two physicians in West Michigan are proving that healthcare can still be grounded in connection, time, and trust.

Dr. Jana Baatenburg and Dr. Lara Baatenburg, identical twin sisters and board-certified family physicians, opened the doors to Concierge Medicine of West Michigan in 2023 with a bold vision: to reimagine what primary care could look like when doctors have the time and freedom to prioritize patients over paperwork.

The practice, based in Grand Rapids, is part of the growing Ms.Medicine network of women’s health-focused concierge providers—each of whom shares a commitment to personalized, preventive care that centers on long-term wellness, not short-term fixes.

From Traditional Medicine to Transformational Care

After years of practicing in traditional health systems, Drs. Jana and Lara began to feel the strain of a model that left too little time for patients and too many barriers between doctors and care. Like many physicians nationwide, they found themselves overwhelmed with administrative tasks, limited by insurance constraints, and rushed through visits that felt too brief to truly meet their patients’ needs.

But instead of settling, they started something new.

“Concierge medicine has allowed us to return to the kind of care we always envisioned giving,” says Dr. Jana. “We’re able to focus on the individual, really listen, and be available when our patients need us—not just when the schedule says so.”

The Baatenburgs' practice offers a membership-based model, meaning patients pay a monthly fee for unlimited access to their doctor—including same-day appointments, longer visits, and 24/7 communication by phone, text, or email. It’s a relationship-centered approach that fosters deeper connections, more accurate diagnoses, and better outcomes across the board.

Healthcare That Feels Like Family

What makes Concierge Medicine of West Michigan even more distinctive is the connection between its two physicians. As twin sisters, Drs. Jana and Lara share a dynamic bond that’s evident in how they practice—and how they show up for their patients.

Their journey into medicine began with a shared inspiration: their grandfather, a family physician in rural Iowa. Though they once claimed they’d never open a practice together, they eventually embraced their shared strengths and created a space that reflects their values—and their commitment to redefining care in their community.

Together, they’ve created a clinical environment that is both modern and personal, where each patient is treated like a partner, not a number.

Concierge Care for the Whole Family

While the practice offers comprehensive primary care for adults, it’s also one of the few concierge practices in the region that cares for the entire family. From preventive care and chronic disease management to wellness visits and urgent needs, the Baatenburgs provide care that’s proactive, holistic, and built to grow with their patients.

“We believe that knowing someone well helps us care for them better,” says Dr. Lara. “When we have the full picture—not just lab values, but context—we can provide care that’s more thoughtful and more effective.”

As part of the Ms.Medicine network, Drs. Jana and Lara also bring a deep understanding of the unique needs of women, particularly in midlife. Their concierge approach allows them to provide more time for conversations around menopause, mental health, hormone transitions, and preventive screenings—areas that are too often glossed over in rushed, insurance-driven visits.

Why Concierge Medicine Works

The concierge model is not just about convenience. It’s about changing the foundation of how care is delivered. By limiting the number of patients in their practice, concierge physicians can provide:

Same-day or next-day appointments with no waiting
Extended visits that allow for in-depth discussions
Timely follow-up and care coordination
Direct access to your physician for urgent needs
Personalized wellness planning across all stages of life

For patients, the result is better access, more trust, and a stronger sense of partnership. For physicians, it means more time to think critically, follow through on concerns, and connect with patients beyond the exam room.

Meet the Practice That’s Raising the Bar

Drs. Jana and Lara Baatenburg are more than sisters—they are physicians, entrepreneurs, and community leaders bringing a new kind of healthcare to West Michigan. Their practice reflects the best of concierge care: time, access, personalization, and a genuine commitment to patient well-being.

Their story was recently featured in a WZZM13 news segment, which highlighted the practice’s community impact, patient experience, and the unique bond they share as siblings and physicians. As the first concierge practice in the Grand Rapids area led by twin physicians, they’re raising the bar not only for primary care—but for what healthcare can feel like when it’s done right.

Learn More About Concierge Medicine of West Michigan

Concierge Medicine of West Michigan is currently welcoming new members of all ages, with options for individual and family memberships. Whether you're looking for a deeper connection with your physician, better access to care, or a more proactive approach to prevention, this practice offers a model that delivers on all fronts.

To learn more about Dr. Jana and Dr. Lara Baatenburg’s practice or to schedule a meet-and-greet, visit www.cmwestmichigan.com.

If you're a provider interested in exploring how concierge care can help you deliver the kind of medicine you were trained to practice, learn more about how Ms.Medicine supports physicians nationwide at www.msmedicine.com.